Digital Marketing – Getting expert help not necessarily an ongoing service
One of the frustrations I know many businesses has is they need help and advice but all they are getting is sold alleged solutions. It’s frustrated me for years and its one of the reasons Haych Enterprises was created, I didn’t want to sell something to a business that they didn’t need when some structured advice and working on something more strategic is really what would help.
Yes we have a great team who “can” do all the heavy lifting if you need it, but we are not always the best choice. Sometimes there are industry specific agencies out there who have years of dedicated experience and resources who would and should be a great fit for you. During consultancy, uncovering those amazing resources is part of the project, not trying to sell you something just because it add some money to a retainer where you won’t see as much value.
In-house team vs. outsourcing
The team here work with small local businesses but we also work with large, multi-nationals and the structure of your business may well be suitable for ensuring you create or optimize your in-house resources, why entrust an outside team if you don’t need to? Maybe you are looking to recruit content writers, PPC experts or up-skill your current SEO team? A good digital marketing consultant can start to map out the best ways to improve or create your internal team and specifically show you the best resources to train them.
If you don’t have the resources in-house then of course, a specialist could well be the answer but does that look like an agency, or a freelancer or something in between?
What’s involved in Consultation for Digital Marketing?
That is a terrific question and it really does depend on you. Initial consultations are free as we need to know more about your business and what you are looking to achieve with your digital marketing. It’s also about the fit between us, as the consultants and you, as the business. Communication is essential and we need to both be happy from the very start that there is potential to work together.
If you want to explore more options for working together after a quick phone conversation (one to one or happy to conference a team in) then we would like to meet you. That can as an informal as a coffee or a presentation to the wider team, again, it’s all about what works for you.
What we can promise is we know, your team is valuable so we won’t blind you with science or baffle you with jargon. We want to get to the heart of the issues and find the most time and cost effective solutions for you. If that sounds like something that could ease some of the stresses on your business, let us know and we’ll schedule in that initial call to see more about what we might be able to do.